aFe POWER Announces Partnership with Turner Motorsport for 2016 WeatherTech Sportscar Championship Season
This entry was posted on January 29, 2016.
Corona, CA - January 29, 2016 - aFe POWER, a leading manufacturer of high performance aftermarket automotive products, today announced its partnership with Turner Motorsport for the 2016 WeatherTech Sportscar Championship season. Turner is campaigning the 2016 IMSA 12-course schedule with two brand-new BMW M6 GT3's, starting with what is known as one of the most grueling endurance races, the legendary Rolex 24 at Daytona. These BMW's are equipped with aFe POWER product, and early testing for this 3.56 mile race track has been a success. “We are very much looking forward to 2016 to kick off our new partnership with aFe POWER." said Will Turner, Turner Motorsport. "We have a long standing relationship with the company and the brand and I’m happy we can take the relationship to the next level. Hopefully those new filters in our M6 GT3s will win us some races!” aFe POWER has been producing high performance products since its inception in 1999, and excited to be partnered with Turner Motorsport, the leading BMW tuner in North America, as they embark on their seventh consecutive start in the Rolex 24. aFe and Turner have had a long-standing relationship providing a wide variety of BMW performance products to Turner's customers looking to upgrade their vehicles with the highest quality products available, including Cold Air Intake Systems, Performance Air Filters, Scorcher Modules and Stainless Exhaust Systems. “We are thrilled to expand the partnership with Turner Motorsport into their championship-winning racing program,” said Oliver Rathlein, Vice President of Marketing, advanced FLOW engineering. “aFe POWER is positioned to add to this success with industry-leading air filtration technology to protect the high revving BMW M6 GT3 motors. We look forward to an exciting year of racing in the 2016 WeatherTech SportsCar Championship.” “I am super excited to partner with aFe POWER for 2016. They are a leader in the aftermarket automotive parts industry with cutting edge technology and engineering so it makes perfect sense to get them involved in our racing program.” said Jay Baier, Director of Marketing, Turner Motorsport. “Partnering with aFe POWER really allows us to showcase the relationship between our parts company and race team to leverage what we do at the race track and ultimately sell the highest quality and best performing parts to our customers all over the world.” The 2016 IMSA WeatherTech Sportscar Championship schedule includes monthly races at some of the most iconic racetracks in the US, including Daytona, Sebring, Long Beach, Laguna Seca, Road America and more. This racing series features production-based cars from BMW, Ford, Ferrari, Porsche and Corvettes, creating some of the most exciting racing in motorsports. The 54th running of the Rolex 24 at Daytona will take the green flag at 2:40pm ET on Saturday, January 30th and will be televised LIVE from Daytona International Speedway in Daytona Beach, Florida. Be Sure to tune in to Fox Sports 1. Follow aFe POWER on social media for updates and additional 'behind the scenes' media from the Turner Motorsport team. Media Contact: Josh Biggers E-Marketing & Commerce Manager 951-493-7172 firstname.lastname@example.org ---------------------------- aFe POWER is a manufacturer of automotive cold air intake systems, performance air filters, fluid filters, intake manifolds, turbochargers, programmers, throttle body spacers and exhaust systems. aFe was founded in 1999 and is headquartered in Corona, California in three facilities totaling 165,000 sq. ft. including R&D, manufacturing facilities and headquarters. To learn more about aFe POWER, visit afepower.com or visit on Facebook at http://www.facebook.com/afepower.