This month alone, we are working to release upwards of forty-five new products. This includes multiple different air intakes, a handful of exhaust systems, a couple of cooling items, and something brand spankin' new: Along with the insane amount of product releases comes the hustle and bustle behind the doors of the aFe POWER headquarters...

The first ten years of aFe POWER as a company were full of struggles and constant growing pains. While now, the ample growth is still there and, of course, the issues keep arising, but we are moving through our growth with much more grace. Today, we’re providing performance products to virtually every single market out...

“Never once did someone say, or admit, this was going to fail. It was a given: we were going to do whatever it took to make it work.” – Dave Howey, CFO Four friends stood in an empty building – they had just quit their jobs, emptied their savings, and maxed out their credit cards...