23 Years of POWER & Our Third Expansion
This entry was posted on May 5, 2022 by Ron Tanag.
We started with a cutting-edge air filter in a near-empty 3200 square-foot office. At the time, Dick Cepek was looking to enter the performance filter market and was willing to take a chance on a new, start-up company, and this was the perfect opportunity to break into the market.
Soon after, we manufactured more and more private label filters for well-known performance companies and rapidly developed more vehicle applications. We naturally progressed into designing our own intake systems and sold them to the customers directly.
April 19, 1999
In 2001, we were able to progress into a larger building, and in 2007, an even larger one. Over the years, more space has enabled us to ramp up manufacturing capabilities, expanding our product line to include exhaust, intercoolers, turbos, suspension and more. 23 years later, we are still expanding, not only in size, but also in product line offerings.
This milestone is highlighted by recently acquiring a new 127,000 square foot building, only a short distance away from our Corona, CA facility. Our taste for pushing the limits kept us going- it's what innovation is all about.
Throughout the years, we've overcome obstacles, from the risks of starting a new business to the 2008 recession. Despite the pandemic and recent years that challenged us all, we persevered with optimism, teamwork, and strategy. Even with all these challenges, we have continued to grow, exceeding the capacity of our existing buildings. Acquiring this greater building enables our operations to match our growth, with the cumulation of our facilities now covering over 300,000 square feet.
If it's fun to drive- we're there. From die-hard diesel devotees, to adrenaline junkies that push the limits on the track to those that push them on or off-road, we have a diverse customer base because we have a diverse team of enthusiasts. All of us at aFe POWER take pride in advancing the driving experience.
We thank all of our customers for your continued support and for bringing aFe POWER along for your ride.
1999: On Our Way to Dick Cepek
1999: First Filter
Now: Filter Carousel
Getting the New Warehouse Ready
Aerial Rendering of New Building
April 2022: First Cars&CaFe at Our New Building to Celebrate 23 Years of aFe
aFe POWER Parts Pushed to the Limits
Field Testing in Ocotillo Wells
Our Research & Development Powerhouse
Products Welded In-House