aFe News

AUTO ENTHUSIAST DAY 

ANAHEIM, CA

JUNE 15TH @ 12PM

Click here to view our event recap.

If one thing's for sure, Nitto knows how to throw an automotive event. If you're looking to spend a day out in the SoCal sun with tons of tire smoke in the air to check out some awesome cars, this ones for you.

... We can't wait.

SPOCOM

ANAHEIM, CA

JULY 20TH @ 4PM

Click here to let us know you're going.

Spocom is the holy grail of large sport compact shows. Sure, there are others out there, but this is pretty much the only one where you can spot an insane tracked-out R35 GT-R and a custom-painted Civic on bags — all under one roof. We'll see you there.

aFe POWER

CARS & COFFEE

CORONA, CA

JUNE 29TH @ 7AM

We're hosting another one of our early morning cars and coffee events here at aFe POWER's headquarters. 

We'll be here showing off some badass rides, bearing fresh donuts and hot coffee for attendees. 

Click here to view our event recap.

aFe POWER

CARS & COFFEE

JULY 27TH @ 7AM

CORONA, CA

Our June Cars & Coffee was such a blast, that we decided to host another in July. If you've attended before, come hang out with us again! If you haven't, come check out some of the awesome local builds that show up — and, if you're lucky, snag some aFe discounts.

Click here to let us know you're going.

EIBACH

ALL AMERICAN MEET

CORONA, CA

JULY 13TH @ 3PM

Our friends over at Eibach are hosting their first ever car show focused on 100% domestic vehicles only. With food, raffles, facility tours, vendors, and more, this event is one you won't want to miss.

Click here to RSVP.

Our recent cars and coffee, held here at our headquarters in Corona, CA, drew in a wide crowd – a bunch of Mopars, a few hot hatches, some trucks right off the dirt, and a couple of impressive classic imports.

Hot coffee and fresh donuts in hand, we checked out everything our early morning event drew in. Also, in case you haven't heard, we're now offering in-house installations, so C&C attendees were given discounts on day-of purchases and shop scheduling. 

Overall, this event was a hit and we had a blast throwing it, so we decided to host another! Our next Cars & Coffee is later this month.

...Don't miss it.

SATURDAY, JULY 27th @ 7AM

Introducing the newest vehicle under aFe POWER’s roof: a 2018 Porsche 911 GT3, fitted in stunning Miami Blue. 

Its high-revving naturally aspirated 4.0-liter makes it a blast to drive. Claiming 500 horsepower at the crank, it wasn’t long before we wanted to test it out on our in-house dyno. Our baseline testing produced 432 horsepower to the wheels and 293 lbs. x ft. torque.  

We ran the vehicle on the dyno again after swapping out the factory paper filters with our high-performance Pro 5R filters. With increased surface area, deep 25mm pleats, and high-flowing progressive layering, our aFe POWER air filters outflow factory by 27%. 

By just installing these “drop-in” style air filters, we saw a gain of 5 wheel horsepower – and that’s not to mention the added benefit of our air filter’s longevity.

ANAHEIM, CA 

ANGEL STADIUM

Held annually around the month of June at the Angel Stadium, Auto Enthusiast Day is the epitome of a Southern California car show. 

With tire smoke in the air, the constant roar of V8-swapped drift cars, the warm sun, and Rockstar Energy Drinks in everyones hand... We can't think of a much better way to spend a mid-June Saturday afternoon.

Though the number of clean, stock-ish Mark IV Supras impressed us, what may be the best part about this event, is its variety.

"Auto Enthusiast Day" is just that. A day dedicated to auto enthusiasts – not off-roaders, not drifters, not drag racers, and not just sport compact fans. 

...Just enthusiasts. 

With off-road demonstrations, drift exhibitions, tons of show cars, vendors, and more – whatever kind of vehicles you’re into, Auto Enthusiast Day is sure to have them. If one thing's for sure, Nitto knows how to throw an automotive event. 

...Until next year!

BIMMERFEST WEST

Bringing the BMW Community Together for 20 Years

2019

Many different scenes have their signature styles – JDM guys sort of all like the same wheels, the same look, and same with Mopar guys, etc. Sure, the usual tasteful European builds are some people’s fancy, but one of the best parts of Bimmerfest is the sheer amount of cars it draws in and all the differences between them.

It gives attendees the chance to see clean “OEM plus” builds, full-on race cars, insanely detailed show cars, and everything in between. Each year, there’s always new crazy builds to check out. 

There’s those that prefer to hang out in the paddock area and become immersed in the track scene, there’s those that have their full attention on showing their personal vehicle, and there’s those that are just there for the fun of it – and want to be check out every aspect of the Ultimate Driving Machine, whether sitting pretty or in action.

Aside from the cars… this year was like past years in that, the second everyone got parked and situated, the event really started to take shape. Everyone gets in the groove and the welcoming, friendly vibe from surrounding enthusiasts becomes evident.

The excitement along with a burning sun and heat made day one quite draining. It was slated to rain basically from sunrise to sunset on Sunday, but the weather gods were with us and it ended up just sprinkling off and on, allowing the show to resume in full effect. 

All in all, as expected, it was a great show. We met people from all over California, people from Seattle, people from everywhere – it’s obvious why people travel so far for this. There’s no place a BMW enthusiast feels more at home.

Until next year, Bimmerfest! 

- aFe POWER

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aFe POWER's Vehicles

WHY DO AN ANALYSIS? 

Much like blood work to humans, your car’s oil can tell you a lot. From the health of the engine, all the way down to the transmission and differential with multiple different fluid tests. Most commonly, people use engine oil analyses to test wear on internals’ metal and to spot sudden changes within the recorded values – both of which can prevent catastrophic engine failure if caught in early stages.

WHAT CAN BE TESTED?

Without ever removing the engine, test results reveal the amount of wear in parts per million of each element and also can detect contaminants within the oil. What this means is; you get clear insight to upcoming maintenance and otherwise unseen issues. Some common finds include:

• Fuel Dilution: Injector or Carburetor Problems (Common on Ethanol Blends) 

• Increasing Levels of Tin and Lead: Bearing Wear 

• High Aluminum Levels: Piston Scuffing

SPEEDiagnostix

Unlike other oil analysis companies that can take weeks to get you your results, SPEEDiagnostix prides themselves on their quick turnaround time – delivering results in a quick as three days. This means no more “taking a chance” on your motor on your next track day or during a pre-purchase inspection. The results are provided in plain English, that anyone with common automotive knowledge can easily digest. Each SPEEDiagnostix kit includes the following tests;

• FTIR Analysis determines the remaining life or “health” of the supplied oil. 

• Spectrometal Analysis determines the type and quantity (in parts per million) of wear, contaminates, and additive metals in the oil. 

• Viscosity tests measure the resistance to flow at 212 degrees Fahrenheit – pinpointing improper oil, oxidation, or contamination.

To purchase a SPEEDiagnostix Oil Analysis Kit, Click HERE.

This month alone, we are working to release upwards of forty-five new products. This includes multiple different air intakes, a handful of exhaust systems, a couple of cooling items, and something brand spankin' new:

Along with the insane amount of product releases comes the hustle and bustle behind the doors of the aFe POWER headquarters, as well as our less-often mentioned, but also instrumental electronics company, PSI Power. From research and development, to product creation, and sales, our Indiana-based sister company follows the same quality standards we pride ourselves on here in Southern California.

While our Performance Chips are currently only available for the 7.3-liter Ford F-250, F-350, and Excursion, we wanted to provide some more information, as well as an official public announcement of this new product. 

Much like some of our existing SCORCHER offerings, our Performance Chip drastically improves many aspects of your vehicle’s driving characteristics. 

Its unlike most other products in its segment that are currently on the market, in that it doesn’t “flash” the ECM. It receives the ECM’s data and alters its outgoing signals – optimizing boost levels, fuel injection timing, and pulse width – resulting in gains of up to 140 horsepower and 220 lbs. x ft. torque. 

SCORCHER Performance Chips

ABOUT 

Not only is it calibrated per year, make, and model, but it also puts improvements for specific transmissions into play. Installing directly inside of the vehicle’s ECU, no cutting, splicing, or modifications of wiring is necessary. 

If you’re looking for an easy, proven, sure-fire way to refresh your aging 7.3-liter equipped Blue Oval truck or SUV… Here's your answer.  

WHAT'S IN THE BOX

Performance Chip

Installs Directly into the Vehicle's ECU

Direct-Fit Wiring

With No Modifications Necessary

Control Knob & Numbered Sticker

4-Position Knob Controls Power Settings

Installation Essentials

Scotch-Brite Pad and Zip Ties Included

TWO

ONE

THREE

FOUR

ONE

TWO

THREE

FOUR

As always, we’re here to provide additional information or answer any questions you may have about our performance products. Visit our product pages to view our offerings for your vehicle.

Learn More

The first ten years of aFe POWER as a company were full of struggles and constant growing pains. While now, the ample growth is still there and, of course, the issues keep arising, but we are moving through our growth with much more grace. Today, we’re providing performance products to virtually every single market out there – and the list of products keeps growing. 

Over the past ten years, we’ve 

taken our original product lineup 

(that started with air filters, 

then intakes, then eventually

exhaust) and have expanded it 

drastically.

“We’ve seen people cater to certain markets, from a diesel guy to a sport compact guy, but we want to cater to all of those people.”

- Stuart Miyagishima, VP of Engineering. 

Ten years ago, we made our official debut into the 

sport compact market, starting our import-focused brand, Takeda. Soon after, 

we went on to create intercoolers, 

differential covers, transmission 

pans, headers, turbochargers, 

performance electronics, and more. 

With the need for more space, a 

165,000 square foot facility was 

purchased, including what we call 

the “Factory Store.”

Enthusiasts can visit our HQ's factory store to purchase product or aFe branded gear.

Soon after came our expansion into the suspension world. It started with Pfadt Race Engineering, Inc. then we acquired Sway-A-Way, taking both the on- and off-road performance suspension worlds by storm.

2014 

Pro-GUARD 7 Patent

Unparalleled Off-Road Performance

2016

Performance Center Opens

Roto Power Acquisition

PSI Power Acquisition

From receiving SEMA’s media of the year award (not once, but twice) and our “Product of the Year” award for our Diesel Fuel Systems, to recent acquisitions of roto-molding and electronics businesses, our continued growth proves “hard work pays off.” The contributions from those four friends that started off to create the ultimate air filter – and all the hundreds of employees since – have made it all worth it.

                                               “The best thing about this company is the                                                     people – they’re just really good people. We                                                 have a group that’s truly passionate,” said                                                   Dave Simpson, Sales President. 

                                               “We’re at the beginning of a new phase,”                                                        said Stuart. “Moving forward, we’re looking                                                  to build up our team, further expand                                                              production capabilities, customer service,                                                    and more.”

...Here's to another 20 years of POWER.

PART TWO 

PART ONE 

of the story

 “Never once did someone say, or admit, this was going to fail. It was a given: we were going to do whatever it took to make it work.” – Dave Howey, CFO

Four friends stood in an empty building – they had just quit their jobs, emptied their savings, and maxed out their credit cards. “We stood there, looking at each other like, what were we thinking?” remembers Nick Niakan, President and CEO of aFe POWER. 

That was in 1999. That was when the former coworkers made the decision to put everything they had into creating a superior air filter. This meant leaving behind their comfortable life, barely seeing their families, balancing dozens of credit cards, and coping with no vacations and zero paychecks for close to three years.  

“It was just about believing in the 

dream,” said Dave Howey. 

HERE'S OUR STORY

“We started from scratch,” said Stuart Miyagishima, VP of Engineering.

The original team of four hand cut, oiled, packaged, and shipped out each filter – holding their work to the highest quality standards, all while on a budget with limited resources. “My proudest moment was the creation of that first filter.”

They took advantage of a small section of a local strip mall, making that home to super long working hours and a rapidly expanding business: 

advanced FLOW engineering.

They expanded to take over 

the surrounding storefronts 

including roughly 50,000 square feet of space, before making a leap to purchase

a 78,000 square foot building across the street. “The company was expanding at a rate that, at every six months, we had a new set of issues and completely different problems,” explains Dave Howey.

“We took over that building, and all of a sudden, we have a dyno, we’re making exhaust systems...” With its continued growth, the company then continued into the suspension and electronics markets to fill gaps in the industry where it 

was evident that quality parts were lacking.

“This company is so dynamic in the sense that it keeps forging forward. I expected it to grow this way – everyone did,” said Dave Howey. The immense drive that radiates from the team is still extremely evident to this day. Dave Simpson, VP of Sales, said, “You can’t beat Nick’s passion. You can’t beat Nick’s drive.” Dave Howey adds, “We’re brothers.”

 “Thank you for your continued support of aFe and for celebrating with us in our 20th year in the automotive aftermarket. This is what we do.” – Nick Niakan, President & CEO

SEMA 2005 

SEMA 2007 

PART TWO

of the story 

Much like previous years, the venue was hit with showers every day of the event – from the day we arrived to the day we left. But, skies cleared up just enough on Saturday and Sunday in order to see awesome drag racing, some high-horsepower dyno runs, and crazy tractor pulls. With puddles at our feet and “boost weather” in the air, we hit the event’s grounds to find some awesome builds and check out these super entertaining exhibitions.

UCC 

May 3-5, 2019

Lucas Oil Raceway - Brownsburg, IN

If you're a car enthusiast and you're on social media, chances are you've already seen the highlights of the event. The highlights that were all over our feeds this year being: one, trucks blowing up and, two, the parts they left over after blowing up.

These guys are squeezing out every last bit of performance they can in order to get the best 

numbers possible,

so things are 

bound to go awry. 

And, sure, the 

insane amount of 

black smoke that 

billows out of built

diesels is always 

fun to photograph, 

but throw a little 

fire in the mix – 

and, well, people 

get stoked.

In a more positive light, those that have been trying for the podium for years, finally made it. The overall competition winner, Derek Rose, has placed every year since 2016 – coming in at second place overall two times previously. Boasting over 2,500 horsepower and 3,700 lbs. x ft. of torque, his bright blue Dodge proved itself this year. Its impressive power numbers, along with a 5.4-second quarter mile and 263 feet of strength in the pull competition, lined Derek up for his first ever first place win at UCC.

Left: Derek pictured with the rest of the team, DNR Customs, that built the winning vehicle (Photo: Ultimate Callout Challenge's Facebook)

All in all, despite the less than ideal weather conditions, this year's Ultimate Callout Challenge was a blast. As soon as the rain cleared, things were back to normal, and all racecar activities ensued as planned. 

See you next year, UCC!

-@aFe POWER

Photo: UCC FB

Photo: UCC FB

Photo: UCC FB