King of the Hammers
Albert's Jeep is now sporting aFe POWER's Torque Tube Headers, High-Flow Down-Pipes, Throttle Body Spacer, and Cold Air Intake System.
Albert and his team will be racing Wednesday, February 6th, 2019. Stay tuned to aFe POWER's blog and social media for KOH coverage.
The King of the Hammers event is the ultimate combination of rock crawling and off-road racing. It’s referred to as the most difficult single day off-road event in North America – but still is basically an off-road enthusiast's heaven.
The event draws insane amounts of attendees to Johnson Valley, California – from racers and fans, to vendors and media. Months before KOH, thousands of off-road enthusiasts are spending their nights in the shop, cranking away at their builds in preparation for Every Man Challenge (EMC), King of the Hammers, Desert Invitational and even grueling UTV races.
KOH Week draws mixed feelings (a love hate relationship, as some say), similar to that feeling that is familiar in other aspects of the aftermarket automotive world – whether it’s throwing loads money into your car only to have it break and do it all over again, or industry veterans' perception of large trade events. KOH is man vs. machine vs. nature.
...One of those enthusiasts is a good friend of ours, Albert Contreras. Here’s his story.
Racers are a unique breed; there are those that race for the money and to get their name plastered on a trophy. But, there are also those that race because that’s what they’re truly passionate about – and that’s what they love doing. That’s Albert.
A certain level of respect comes along with those that can build something with their very own hands, to surpass those that have put hundreds of thousands of dollars into a build. Though he has yet to cross the finish line at KOH, Albert has already earned respect from many enthusiasts for his work.
2019 is going to be Albert’s 7th year at King of the Hammers and, maybe even equally as impressive, his Jeep’s 40th race. For lack of better words… this Jeep’s been through some ‘stuff’ – from cross-country races, literally from the west coast to the east coast, and multiple instances of rolling over, getting right back on its wheels, and continuing to race. He explains, “It’s been through seven years of hard, hard, punishing races.”
Albert has been into Jeeps since a very young age and started with just tearing them apart and getting to know the platform. Now, he knows every single generation like the back of his hand. That’s why his Southern California based shop, Jeep Thrillz, is so highly recommended in the off-road community.
He was an aFe POWER product connoisseur long before we got in contact with him – reportedly running our air intake and exhaust systems for the past 7 or 8 years or so. As soon as we learned of his mission with KOH, we were extremely excited to step in and offer our support.
“We’ve been completely prepping the vehicle, from top to bottom. Every year we try to make the car a little bit lighter and faster, to see if we can get to the podium. I’ve gotten so close to finishing this race. Every year I’ve been from 10 miles to 15 miles, 20 miles, from the podium, but I think 2019 is going to be our year.”
This year, Albert has refreshed his already impressive build by installing some brand new aFe POWER parts on his Jeep. One never knows what will help push the Jeep over its
threshold and get Albert to the podium –
or that much closer to the finish line.
“I think this is our year. 2019 is our year. We’ve
been through so much with this vehicle and
racing it – we’ve got to put this car on that
...Whatever it takes.”