It's easy to get caught up in the routine of daily life. Most people here at aFe POWER are car enthusiasts first – Engineers, Marketers, Salespeople, Technicians, second.
Every once in a while, we have to take a step back. Forget about creating new products and forget about the business side of things, because that’s not why we’re here.
We’re here because we not only want to exercise our passion every day, but because we want the chance to share our passion with others.
The only things we love more than creating high-performance products are, one, using them ourselves and, two, hearing about the awesome experiences they allow our customers to have.
aFe POWER, as a company, started because a couple of enthusiasts wanted to make superior aftermarket products. Plain and simple. It’s our business model. We wouldn’t make it if we wouldn’t use it.
WHY WE'RE HERE
Sure, you’ve probably heard about how aFe products are flow-tested and dyno-tested, but we don’t stop there. If you’re buying off-road suspension for your Raptor, best believe that suspension has hit the most insane trails in Ocotillo. Our Jeep intakes have tackled rock crawling, stream-crossing, KOH – and the list goes on.
If you’ve been following along with some of our past news, you know we’ve been working to expand our suspension offerings. A lot of our parts we’re either updating or rebuilding from the ground-up and, like the rest of our products, with new inventive ideas, comes rigorous testing.
...This is the part of the job that puts it all back into perspective.
As we sit in the middle of the vast expanse of the hot Southern California desert, ready to explore, or as we’re looking out to a view of neighboring towns after we tackle a gnarly mountain climb – we remember, this is why we’re here in the first place.
Needless to say, we’ve been developing a bunch of new parts, we’ve been shredding around putting them to the test, and we can’t wait to share them with you.
Off-roaders, sand toy enthusiasts: stay tuned to the website for news and new parts, fresh off the proving grounds, coming soon. In the meantime, we’ll see you on (or off) the trails.